There are a few ethical questions that are brought about in the Jeep outdoor adventure vehicle ad. The first one deals with the limits of what extreme conditions people should attempt to overcome or encounter when driving a vehicle.  Although the ad is trying to show the toughness and ability of the car to plow through the snow, situations such as the one shown should not be attempted.  In all likelihood, the actual car would only be able to withstand weather conditions that are much less hazardous than the ones depicted in the advertisement. Depending on the experience of the driver in those situations, driving through only an inch of snow can be very dangerous.  Driving a car in a foot of snow on a mountain is extremely dangerous, especially when considering the isolation of the location. This brings us to the next issue. If the passengers were to encounter any danger on their expedition, the closest help would be out of reach.  Although Jeep is trying to sell the idea of having fun in secluded locations, this is not advisable because of the lack of assistance in the area. Many people are attracted to this idea because enjoying nature without the distraction of traffic or other people is very appealing. In some situations, Jeeps do allow people to go off the beaten path, but this is only to a certain limit.  It turns out that two of the main features that Jeep is trying to pitch about their product actually are not advantageous when applied to real situations.  Some consumers will likely see this ad and attempt to either use their own car or purchase the Jeep and test its ability to drive through rugged conditions.  Although these are two ethical questions raised by this ad, I think for the most part, they wouldn’t cause any issues.  Very few people would look at this advertisement and then purchase the car with the expectations that they could duplicate the image depicted in the ad.

 

 

 

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